“A satisfied customer will let one or two friends know (about their positive experience), while a disappointed customer will tell anyone and everyone they meet.” Technology has penetrated this world as well, helping companies significantly improve their customer experiences and grow their customer base. Technological systems that manage the customer’s experience have become the bread and butter of any business looking to succeed.
When it comes to the fields of CRM and customer experience, massive amounts of technological resources are invested, with a focus on the end user and customer. All this, in order to optimize the organization’s interactions with its customers, throughout the sales funnel – across marketing, sales, and service activities, and in their integration. These solutions paint a full picture of the customer persona and offer an integrated package of cloud applications that include CRM, marketing automation, customer service, and a full digital experience.
Here, leading solutions are implemented: Mendix, Oracle Siebel, Salesforce, and Oracle CX, which Yael Group integrates into the CRM and CX projects it leads for government, technology, finance, healthcare, academic, consumer, and other organizations. These solutions are considered the most comprehensive in the world of customer relations and customer experience management, thanks to their high customization capabilities that enable full coverage of all customer management processes within an organization.
This comprehensive series of solutions is what allows the Group to serve as Israel’s leading supplier and the perfect partner for entities undergoing customer-facing technological processes, and bring the next generation of digital solutions to all segments of the market.